Our mission is to create the most effective supplements by utilizing high quality sourcing, while providing transparency every step of the way.

The current supplement marketplace is the Wild West in terms of FDA regulation and honesty. With knock-offs and cheap alternatives at every turn, we are proud to set high standards for our suppliers and for ourselves.

We verify every step of the process to guarantee ethical and humane practices — taking special care to make sure no animals or humans are harmed at any point.

We stand for honesty in consumerism.

AndCar Ltd.

July, 1995

Andrew and Carlo meet for the first time

Andrew and Carlo meet for the first time

The gruesome twosome meet for the first time in a small, South Jersey neighborhood. Little did they know this was the beginning of a life-long friendship.

July, 1997

AndCar’s first product is made

AndCar’s first product is made

After learning about the importance of staying hydrated during humid New Jersey summers, Andrew & Carlo knew they could develop a solution. They combined existing Sports drinks and added salt for bonus electrolytes. While the sentiment was there, the neighbors were not too keen on the salty beverages.  

May, 2011

Carlo Graduates with BS in Biomedical Engineering

Carlo Graduates with BS in Biomedical Engineering

During his time at The College of New Jersey, Carlo developed a passion for fitness, nutrition and the human body -- ultimately graduating with Bachelors of Science in Biomedical Engineering

May, 2012

Andrew Graduates with B.S. in Entrepreneurship

Andrew Graduates with B.S. in Entrepreneurship

Andrew graduated from Rowan University in May of 2012 with a Bachelors of Science in entrepreneurship and minor in computer science, taking his first steps into the world of business and startups. After graduating Andrew spent a few years in California working for an internet broadcasting startup that is now a goliath in their space.

April, 2013

Carlo competes in CrossFit Regionals

Carlo competes in CrossFit Regionals

After several years of dedicated training, Carlo qualified for the 2013 and 2014 Northeast Crossfit Regionals team competition. An injury forced him to sit out during the 2014 competition, but kick started his strong interest in recovery and supplementation to maximize performance.

October, 2015

Andrew meets New Zealand deer farmer

Andrew meets New Zealand deer farmer

Andrew attended the 30th Annual AHVMA Conference in Augusta, Georgia and started down a path into the holistic supplement industry. Here he first met the New Zealand farmer who produces 100% of the DAV used in LIFE products, and our first product came into focus.

September, 2016

roadtrip to boulder colorado

Andrew & Carlo relocate to Boulder, CO

The crew packed up and left New Jersey to begin a new chapter out West in the Colorado Rockies. They fell in love with the active, health-oriented culture and thus began the creation of the LIFE brand.

July, 2017

life deer antler velvet

LIFE Deer Antler Velvet is launched

After hundreds of hours of work our first supplement was born! LIFE Deer Antler Velvet became available for sale on the Life Pure Recovery store.

February, 2018

MultiFocus is born

MultiFocus is born

Hours of research and development brought MultiFocus came to life, helping people from all walks of life manage their stress levels and eliminate brain fog. More info available at LifePureRecovery.com/MultiFocus